Keeping traditions alive, just modernizing them a little.
Two Pines Dairy Farm is a family owned and operated dairy farm in Upstate New York. For four generations they've been producing high quality, all-natural dairy products through traditional farming practice, and ethically raises their herd.
Whit, The owner and Lead Farm Hand, had been running the business for about three years when he stumbled upon one of my social media posts. Two Pines had never been officially branded before, and he sent me a DM asking if branding his farm could potentially help grow his business, and that ultimately led to us working together.
DESIGNING THE LOGO
We wanted the logo mark for Two Pines to be simple, but not obvious. Instead of creating a cliché logo with a cow on it, we opted to play on the name "Two Pines" and created a logo mark of exactly that - two pine trees.
We paired the logo mark with a country style typeface to represent the rural nature of the business, and a colour palette heavy on blues and whites, as those are colours typically used to represent dairy farms.
Building the brand
Collaborating with Whit and the rest of his team, we created brand assets for every product Two Pines offers, including milk in both glass bottles and cartons, cheese and butter.
We also created assets for other areas of their business including business cards, shipping tape, and a vehicle wrap for their delivery van, creating a cohesive look across all brand touch points.
