A family favourite campground gets to CREATE their own identity after 40+ years.
Poplar Point Campground has been a popular spot for Logan Lake, B.C. residents for over 40 years. Offering day-pass conservation attractions, in addition to tent, trailer and RV camping,
After spending over 40 years under the Provincial Conservation Authority, In 2024 they were purchased and officially separated from the Province, thus becoming became an independently operated campground, and giving them the opportunity to have their own unique brand identity.
DESIGNIng THE LOGO.
Named after the Poplar tree, many of which are featured on their property, we wanted to include poplar trees in the logo design. We took an abstract approach with the design, trying to mimic the thin, pointed look of the trees.
We placed the trees on a hill with a hiking path cut out, and surrounded the whole design with a border that meets in a point at the top, to add emphasis to the name "Poplar Point".
DESIGNIng THE BRAND
With the campground separating from the Provincial Conservation Authority, not only did it mean the opportunity to do a full rebrand, it meant a full rebrand was necessary, as the campground could no longer use any assets provided by the province.
Together, with the campgrounds marketing and communications team, we rebranded all assets the park would need to operate smoothly including a new entrance sign, brochures, business cards, and overhaul of their social media and website, as well as opportunities for branded merchandise including sweaters, hats, t-shirts and coffee mugs.
