SANTA'S STEEPS
Santa's Steeps is an extension of Huntsville Tea Company, local to Muskoka, Ontario. Launched in 2024, Santa's Steeps was created to bring the flavour of the holidays to their already popular organic tea sold at farmers markets across Muskoka.
THE LOGO DESIGN
As Hunstville Tea Company already had their own established branding, I wanted to create something simple for the brand extension, that wouldn't clash if it were used with their existing logo.
I opted for a wordmark logo that used a smooth serif font that gave me Christmas vibes. I intertwined the two S's to be able to close the gap between the words "Santa's" and "Steeps", and added a few quadragram stars, that are often used to represent the star of Bethlehem, tying it in with the Christmas theme.
THE BRAND IDENTITY
Creating the brand identity was another area where I had simplicity in mind. We eventually ended up with four logo variants, the main lockup which has the intertwined S's, a horizontal lockup where "Santa's Steeps" is written on one line, created for signage at the farmers market, a badge logo with the intertwined S's in the middle, which is used on the tag attached to the tea bags, and a logomark which is simply the intertwined S's.
For the brand colours I chose a deep red, and paired it with an off-white, a colour combination that I felt represented Christmas very well.
PRODUCT PACKAGING
With seven flavours developed, I knew I wanted to keep a sense of consistency across the product packaging, so I developed the layout first for the boxes, the tea bag packaging, and the tea bag tag. I used the off-white variants of the logos so that I could change the colour of the packaging based on the flavours.
Each flavour has a unique colour palette, paired with images on the box that make the flavours easily recognizable. The result - seven unique product packages that were able to keep branding consistency throughout all flavours of tea.
CLIENT TESTIMONIAL
Testimonial goes here