POWERING SANTA'S SLEIGH, ONE steep AT A TIME.
Santa's Steeps is an extension of Huntsville Tea Company, local to Muskoka, Ontario.
Launched in 2024, Santa's Steeps was created to bring the flavour of the holidays to their already popular organic tea sold at farmers markets across Muskoka.
Steeped in strategy
As Hunstville Tea Company already had their own established branding, we wanted to create something simple for the brand extension, that wouldn't clash if it were used with their existing logo.
We opted for a wordmark logo that used a smooth serif font that gives Christmas vibes. We intertwined the two S's to be able to close the gap between the words "Santa's" and "Steeps", and added a few quadragram stars, that are often used to represent the star of Bethlehem, tying it in with the Christmas theme.
With seven flavours developed their brand launch, we wanted to create consistency across the packaging, while also giving each flavour a distinct packaging experience reflective of the flavour.
Everything was designed with intention to fit together. The boxes, tea bag pouches, and the labels attached to the tea bags are all designing with consistency, using colour palettes and patterns reflective of their various flavours.
