DREAM AND BEAN COFFEE
Dream and Bean is the newest addition to Manhattan's ever growing coffee scene, on a mission to stand out with smooth coffee blends that will leave you dreaming for more.
THE LOGO DESIGN
Myles and Emma, the founders of Dream and Bean, asked me to design a logo that put a "clever twist" on a cliché logo, as they wanted something that could easily identify them as a coffee shop, but with a logomark that could turn heads.
I settled on taking the shape of a coffee bean, and adding a cloud shape to the top half of the coffee bean, as clouds are generally used to represent dreaming.
With that, we had a simple logomark that represented the name of their business - Dream and Bean.
THE BRAND IDENTITY
With coffee shops having so many different opportunities to showcase their branding, I created six additional logo variants, a word mark, a letter mark, and four different styles of badge logos.
Each badge logo has it's own special use case throughout Dream and Bean's branding. The simple circle badge is used on one side of all cups, with the tall oval badge being used on the opposite side. The rounded badge with the ribbon at the bottom is used for signage in the window of the store, and the rectangle badge variants are used as decor inside the store.
CLIENT TESTIMONIAL
Testimonial goes here
- Myles Douglas, Co-Owner